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DALLAS, TEXAS (FEBRUARY 10, 2010) – Marketing Symphony LP, a leading, strategic integrated marketing communications firm, has been selected for inclusion in the highly-acclaimed PODi 2010 Digital Print Case Study collection. This collection showcases successful case studies in a broad range of vertical markets and business applications. One of Marketing Symphony’s client projects was recognized as an outstanding example of the immense capacity and potential of digital printing.

The client project named, “Resource One Credit Union Engages Young Adults,” addressed the financial services sector and involved a direct marketing and lead generation campaign. Resource One needed an effective way to market their Generation Y product suite, MyLifeMyMoney, to their existing member base between the ages of 18-30. Marketing Symphony developed a creative direct mail campaign incorporating personalized uniform resource locators (PURLs) as a response vehicle. With its casual look and messaging, this campaign attracted the attention of young adults and the number of MyLifeMyMoney account holders increased 273%. The campaign made full use of integrated cross media: transitioning from a static “interrupter” letter to a dynamic “information” video into an “interactive” micro website that generated content based, on visitor response.

“Both Resource One and we are thrilled to receive the PODi honor for the MyLifeMyMoney project,” said Andrew Szabo, Founder and Chief Strategist, Marketing Symphony. “The power of digital printing applications is unparalleled and we, as a firm, continually develop integrated marketing campaigns that demonstrate creativity and provide measurable bottom-line results for our clients.”

Download a copy of the PODi white paper today.

Category : Integrated Marketing / PODi

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