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Over 95% of press releases end up in the trash, rather than the news cycle. Why? Because those press releases were interesting, important and relevant to the people who wrote them, but not to the one group they should have been. Nope, not the reporters themselves – their audience.
All the news, all the columns, all the editorials exist to appeal to the audience. To get your story into that news cycle, it must also appeal to the audience. Here’s two ways to make it do exactly that:
Your story is interesting to you, but to get it published, your story must be interesting to the audience. Take the time to add drama and benefit to your next press release and catch a report’s eye.
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