Coordinating efforts across multiple channels is important and can be profitable if executed correctly. However, it can be a challenge to develop integrated marketing campaigns that enhance Return on Marketing Investment (ROMI) and increase the effectiveness of campaigns.
Marketing Symphony implements customized strategies for integrated solutions. Once the strategy is set, then the proper tools and avenues must be initiated. A plan for performance measurement must be carefully thought out. Then that measurement must be carried out across disciplines, while considering brand integrity.
It’s a personalized world! According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you getting the leads you need?
A micro-site as part of your Integrated Marketing Campaign (IMC) links the impact-power of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail recipients into qualified, educated prospects and valued customers.
At Marketing Symphony, we have the experience and tools to monitor each campaign and seamlessly integrated solutions designed to move you forward.
Integrated Marketing Campaigns allow you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Engage responders in more meaningful dialogue.
- Convert responders’ preferences into revenue.
“Can you outrun the bear?” Campaign - Find out now!