We began working with BNSF Railway’s Technology Services team in 2002. As outlined in the Public Relations plan, we were tasked with building visibility for BNSF Railway’s Technology Services team.
Using a combination of speaking engagements, special media events, awards, media briefings and article placement, Marketing Symphony, in conjunction with BNSF corporate communications, has helped position BNSF Railway as a leader in technology.
As a result of our efforts, representatives from BNSF Railway’s Technology Services team have been asked to speak as “subject matter experts” at various conferences dating back to 2002. Conferences include the Computerworld Premier 100 Conference, InformationWeek’s “Business Innovation Powered By Technology” Conference, Infrastructure Management World and Mobile & Wireless Conference.
As a result of our efforts, BNSF was honored with Computerworld Premier 100 IT Leader award, InfoWorld 100 award, Network World Enterprise All-Star award and Metroplex Business Technology Council (MTBC) “Corporate Horizon” Award.
As a result of our efforts, BNSF received editorial coverage in Baseline, Business 2.0, BusinessWeek, CIO Magazine, Computerworld, eWeek, Fort Worth Business Press, InfoWorld, Information Security, Logistics Today, Network World, Progressive Railroading, Railway Age, The Dallas Business Journal, The Dallas Morning News, The Fort Worth Star-Telegram, Time and Traffic World.
Most recently, Marketing Symphony provides BNSF Railway with a weekly analysis of editorial coverage helping evaluate corporate messaging.
Robert E. Hafer & Associates LLC
Marketing Symphony was originally tasked with positioning Bob Hafer as a thought and industry leader and new-home sales training expert. At the beginning of our campaign, Marketing Symphony conducted a media perception survey. Respondents were asked if they were aware of Bob Hafer and his Building Results brand. Our perception survey results then served as the measurement mark for improvement and evaluating our efforts.
Through our various Public Relations activities, Marketing Symphony developed credibility and awareness of Bob Hafer. As a result of our efforts, contributed articles authored by Bob Hafer have been placed in; Builder, Texas Builder, The Real Estate Professional, Realtor and Realty Times. Marketing Symphony also helped develop a press kit which Bob now uses.
LPB Energy Management
LPB Energy Management is a full-service energy management firm that helps clients measure, report and reduce energy costs and usage. With a solid presence throughout the state of Texas, LPB turned to Marketing Symphony to help strengthen their state-wide presence as well as increase exposure outside of the state.
As a result of our efforts, LPB Energy Management has been featured in the Dallas Business Journal, D CEO, and Smart Business. Marketing Symphony is also utilizing online news distribution as a means of communicating the LPB message.