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Firm To Provide Strategic, Integrated Marketing Communications Services for Leading Customer Contact Solutions Provider

DALLAS, TX (March 22, 2010) – Marketing Symphony LP, a leading, strategic integrated marketing communications firm, has been selected as agency of record by Fort Worth-based NOVO 1, a leading customer contact solutions provider. Marketing Symphony will provide strategic and integrated marketing communications services for the company, including strategy, marketing planning/measurement, website development, video production, and public relations/reputation management, among other activities.

“Marketing Symphony stood above and beyond the other agencies vying for our account,” said Jerry Confer, President, NOVO 1. “The agency’s impressive expertise, creative ingenuity, and professionalism are the perfect complement to NOVO 1’s philosophy and culture.”

“We are confident that Marketing Symphony will help us achieve our marketing goals as we propel NOVO 1 to our next strategic business level,” Confer added.

The first activity that Marketing Symphony will implement for NOVO 1 is a one-day, strategic off-site discussion with the company’s leadership team. This interactive session will explore all areas of NOVO 1’s business areas and be the platform from which to develop its core story, messaging, and, subsequently, other marketing activities.

“We are delighted to be working with NOVO 1, a true leader in its industry,” said Andrew Szabo, Founder and Chief Strategist, Marketing Symphony. “Our business and marketing philosophies are synergistic and we are poised as team members to help the company become even stronger and more visible in the marketplace.”


Marketing Symphony (, based in Irving, Texas, is a strategic, integrated marketing communications firm. The firm’s fundamental goal is to attain positive, measurable results and return on marketing investments for its clients. Marketing Symphony delivers positive results for their clients by delivering a strategic message through an integrated suite of marketing instruments, measuring results and efficacy of the components whether it is public relations, video, direct marketing, email or web site and optimization.


Since 1987, Fort Worth-based NOVO 1,, has dedicated itself to tailoring contact center solutions to support clients’ business goals in building customer relationships and growing their brands. The company delivers adaptable solutions implemented with proven processes and people for industries, such as healthcare, financial, retail, and logistics. Whether it’s a healthcare service, B2B logistics dispatch, or a retail customer retention program, NOVO 1 provides a scalable, safe, and seamless extension to any business.


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Account combines public relations and marketing veteran expertise into single strategic firm

DALLAS, TEXAS (DECEMBER 2007) – Marketing Symphony is pleased to announce the addition of Resource One Credit Union to its client roster.  Resource One Credit Union is a member-owned, not for profit, financial institution that has eight branches in the Dallas and Houston areas that offer low-interest loans, a variety of checking accounts for all ages, and high interest savings accounts to its members.

“Resource One has entrusted us with handling its marketing efforts and we take that very seriously,” said Marketing Symphony Founder and Chief Strategist Andrew Szabo.

“Marketing Symphony completed a thorough strategic marketing assessment and we’re truly excited about implementing our findings,” added Szabo.

Per the agreement, Marketing Symphony will handle all of Resource One’s marketing efforts including strategy, videos production, direct marketing, web development, web optimization, email marketing, event planning and integrated marketing campaigns.

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